The AYAMAE Story
AYAMAE was born out of frustration.
Not the dramatic kind - but the quiet, recurring kind you feel when everything starts to look the same.
Everywhere we looked, watches followed the same formulas: familiar designs, predictable details, and prices that made no sense for what you actually got.
We wanted something different.
Something well-made, and intentional - without breaking the bank.
So we stopped searching and started creating.
AYAMAE is built for people who don’t want to blend in.
Every watch is designed with a clear purpose: to challenge sameness without sacrificing quality or accessibility. We believe style should feel personal, and quality should be experienced - not priced out of reach.
Being different shouldn’t require compromise. In a world where everyone looks the same, AYAMAE exists to remind you that you don’t have to.
Made out of frustration.
Made for people who choose differently.
- Drop 1
- Oval Collection
- Small watches
